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MSNBC
Nov 24, 2012 2:30am PST
the economy. american express open is here to help. that's why we are proud to present "your business" on msnbc. >>> hi, there, everyone. i'm j.j. ramberg. welcome to a very special edition of "your business." it comes in between black friday and cybermonday. this year, small business saturday is november 24th. it is a day people are urged to shop local and is support their communities. we are coming from maplewood, new jersey. a storm-battered state where small businesses need customers more than ever. across the country in burbank, california, the shop local movement has taken off in a big way. in the magnolia park section of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. >>> it is the last friday of the month in the magnolia park section of burbank, california. normally, the stores would be closing and streets would be quiet but the creative small business owners here have figured out a low cost way of bringing in customers with a huge return. they call it ladies night out where people are coming out in droves to celebrate
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